(01)
The Brief
The agency I worked alongside was tasked by Colt – a SaaS tool - with producing a 3D animated software demo that aligned creative flair with strict business KPIs. The goal was to visualise the "Colt On Demand" interface not just as a tool, but as a premium experience.
Every frame, from the lighting on the tablet to the motion of the network nodes, was crafted to guide the viewer’s eye through the software's benefits.
Closing scene.
(02)
The Story
Colt launched a new software product and required a way to explain its customer benefits clearly, without relying on dry, technical walkthroughs. The challenge was to communicate complex data flows and abstract systems in a way that was instantly engaging and easy to understand. To achieve this, we moved away from traditional screen captures in favour of a high-end 3D approach. By aligning creative ideas with business goals from the start, we crafted a narrative that elevated the brand’s aesthetic, ensuring the software looked cutting-edge while making every frame count towards the client's KPIs.
(03)
The Concept
We bypassed standard 2D capture in favour of a fully 3D animated environment. This approach allowed us to break free from the limitations of a flat screen. By exploding the UI elements and visualising abstract systems as tangible 3D objects, we created a "digital playground." This depth and texture made complex connectivity features easy to understand and visually engaging.
