(01)
The Brief
Collaborating with London-based design agency Dalziel & Pow, Guinness wanted to tell the story of how their iconic drink is creating using a wraparound 8K screen to be showcased to Dublin Storehouse visitors.
The video involved different scenes showcasing the four ingredients that go into making Guinness. Each scene was a mix of footage and CGI including the infamous “surge” adored by many Guinness fans. The project spanned approximately 6 months to achieve the perfect final assets.
Over 100,000 visitors per month
(02)
The Story
At the core of the iconic Irish brand is four simple ingredients. Wheat, barley, hops and water. It was this simple concept that Dalziel & Pow wanted to kickstart the guest experience with at the famed Guinness Storehouse in Dublin.
(03)
The Concept
We channelled Guinness' rich branding and visual identity - masterful typography, iconic photography and clever storytelling techniques to narrate the captivating history behind Ireland's legendary stout. CGI elements and seamless video editing elevated the experience, immersing visitors in the heritage and craftsmanship of this renowned drink. This landmark project allowed me to push creative boundaries while honouring one of the world's most recognisable brands through a truly larger-than-life sensory journey.
